Palermo Soho is the name of an unofficial sub-neighborhood located within the larger Palermo area of Buenos Aires. Generally, its boundaries are defined by the avenues Juan Bautista Justo, Córdoba, Scalabrini Ortiz, and Santa Fe, though it overlaps with the similarly diffuse Palermo Pacífico and Palermo Botánico. This is where the old and the new converge, transforming what was once a quiet residential area into the city’s most fashionable and bohemian hub.

• A Bohemian Vibe: Palermo Soho’s essence lies in its creative, artistic atmosphere. Its cobblestone streets are lined with low-rise houses, colorful murals, and unique street art that gives the area its famous “vibe.” This is a neighborhood to explore on foot, discovering hidden passages and art galleries tucked away on every corner.

• Shopping and Design: This is the epicenter of boutique shopping in Buenos Aires. You’ll find an impressive variety of independent fashion designers, home decor stores, and artisanal shops. The central point for this creative commerce is Plaza Serrano (officially Plaza Cortázar), which hosts an open-air fair on weekends where artists and designers sell their creations.

• Culinary and Cafe Scene: Palermo Soho is a gastronomic paradise, offering an endless array of dining options. For classic Argentine grilled meats, you can find a top-tier experience at Don Julio, one of the world’s most celebrated steakhouses. For a more modern and casual meal, La Cabrera is a beloved spot. The neighborhood is also famous for its cafes, perfect for a midday break or a leisurely afternoon. You can grab a coffee at Lab Tostadores de Café for a true specialty experience or enjoy the cozy setting of Malvón.

• Nightlife: When the sun goes down, Palermo Soho becomes a vibrant hub for nightlife. The area is packed with trendy bars and pubs, each with its own unique identity. Whether you are looking for a lively pub to start the night or a chic cocktail bar to finish it, the neighborhood has countless options to explore.

• Connectivity: Palermo Soho is very well-connected, making it accessible from anywhere in the city. The Subte D (Plaza Italia station) and Subte B (Malabia-Osvaldo Pugliese station) are both a short walk away, and the area is served by a high volume of bus lines that run along its surrounding avenues.